THE BEGINNING OF ALTRA WAS SIMPLE.
A couple of passionate runners and a shoe they knew they needed...
which didn't exist...
A shoe that went against the status quo.
Spoiler: They didn't really care.
They didn't mean to start a company, but when no one else would make the shoe they needed... they built it themselves.
Runners building
shoes for runners
SHOES MADE TO ACTUALLY FIT FEET WITH ROOM FOR YOUR TOES.
What sounds so simple went against
everything the running industry stood for.
HELPING RUNNERS TO KEEP RUNNING.
Altra was founded on the belief that running was for relieving stress, not putting more stress on your body. That runners deserved a shoe that could help them run healthier, run further, run faster, and run for a lifetime.
Turns out trail runners
make the best trail blazers.
THESE SHOES ARE
WHAT BECAME ALTRA.
From humble beginnings in the back of a running store, they were tested and refined in running's toughest conditions.
Now, Altra can be seen at every level across the globe.
TO US, RUNNING HAS
NEVER JUST BEEN RUNNING
It's an escape, a challenge, a community... it's a slingshot for the rest of your life.
Runners didn't need another running shoe.
What they needed was so much bigger.
So we built it.