SCOPE – RESPONSIBLE PARTY
This Privacy Policy applies to the collection and processing of personal information of customers and users of the Altra Running South Africa website and related digital platforms (the “Platforms”).
Slam Industries (Pty) Ltd (“Slam Industries”) operates the Altra Running South Africa e-commerce platform and is responsible for processing personal information in connection with purchases made through the Platforms, customer services and related e-commerce activities.
Slam Industries is part of the Sector Group of Companies. Certain companies within the Sector Group may provide services or support in connection with the operation of the Platforms and our marketing activities.
For more information about how we process your personal information, please refer to our full Privacy Policy.
WHAT INFORMATION WE PROCESS
We collect and process personal information that you provide to us when you:
- interact with the Altra Running South Africa Platforms, including when you create an account or otherwise use our website;
- subscribe to or participate in our marketing activities, including newsletters, promotions and other initiatives;
- purchase products from us online;
- contact or interact with our customer service team; or
- otherwise communicate or interact with us.
Depending on how you interact with us, the personal information we process may include information such as your name, contact details, delivery and billing information, account information, transaction details, correspondence with us and other information you choose to provide.
We may also automatically collect certain technical and usage information when you use our Platforms, such as your IP address, browser or device information, pages viewed, visits, time spent on our Platforms and other information relating to how you interact with our website.
We may use cookies and similar technologies to operate, secure and improve our Platforms, understand how they are used and, where applicable, support marketing and analytics activities. You can manage your cookie preferences through your browser settings.
For more information, please see our full Privacy Policy and Cookie Policy.
WHY WE USE YOUR INFORMATION
We process your personal information for purposes including:
- operating, administering and improving the Altra Running South Africa Platforms;
- processing and managing your purchases, payments, deliveries, returns and exchanges;
- providing customer service and responding to your requests and enquiries;
- managing your account and customer relationship with us;
- communicating with you about your purchases, orders, products and services;
- administering promotions, competitions, surveys and other initiatives;
- sending direct marketing communications where permitted by applicable law and, where required, with your consent;
- personalising and improving your experience of our Platforms and products;
- analysing the use and performance of our Platforms and services;
- measuring and improving the effectiveness of our marketing and advertising activities, where permitted by law; and
- complying with legal and regulatory obligations and protecting our rights and interests.
Where we rely on your consent to process your personal information, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
DIRECT MARKETING
We may use your personal information to send you information about Altra products, services, promotions and other marketing communications in accordance with applicable South African law.
Where direct marketing is carried out by means of unsolicited electronic communication, including email, or similar electronic communications, we will comply with the requirements of section 69 of the Protection of Personal Information Act 4 of 2013 (“POPIA”).
Where your consent is required, we will obtain your consent before sending such communications. Where POPIA permits direct marketing to an existing customer without obtaining separate consent, we will comply with the applicable requirements, including providing an appropriate opportunity to opt out of future communications.
You may unsubscribe from marketing communications at any time by using the unsubscribe or opt-out mechanism provided in the communication or by contacting us using the details provided in this Privacy Policy.
Marketing communications will identify the sender and provide appropriate contact details through which you can request that further communications cease, as required by applicable law.
HOW LONG WE KEEP YOUR INFORMATION
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, to provide our products and services, to comply with our legal and regulatory obligations, to resolve disputes and to protect our rights.
The period for which we retain personal information will depend on the nature of the information and the purpose for which it was collected. Certain information relating to purchases and transactions may need to be retained for longer periods where required by law or for legitimate business, accounting, tax, legal or regulatory purposes.
Where personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it in accordance with our retention procedures and applicable law.
PARTIES WITH WHICH WE SHARE YOUR INFORMATION
We may share your personal information where necessary for the purposes described in this Privacy Policy.
This may include sharing personal information with:
- companies within the Sector Group of Companies that provide services or support in connection with the Platforms, products, customer service or marketing activities;
- third-party service providers that assist us in operating our website and providing our products and services, including technology, hosting, payment, logistics, delivery, customer service, analytics and marketing service providers;
- service providers that process personal information on our behalf and in accordance with our instructions;
- advertising, media, analytics and other technology providers, where permitted by applicable law and, where required, with your consent;
- professional advisers, auditors and other service providers where necessary;
- courts, regulators, government authorities or law-enforcement bodies where we are legally required or permitted to do so; and
- third parties where necessary in connection with a merger, acquisition, restructuring, sale of assets or similar corporate transaction.
Where third-party service providers process personal information on our behalf, we require them to process that information in accordance with applicable legal requirements and appropriate contractual arrangements.
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
Some of the companies and service providers with whom we share personal information may be located outside the Republic of South Africa.
Where we transfer personal information outside the Republic of South Africa, we will do so in accordance with the requirements of POPIA, including section 72.
Where required by POPIA, we will ensure that the recipient is subject to a law, binding corporate rules or a binding agreement that provides an adequate level of protection for the personal information, or that another permitted basis for the transfer under POPIA applies.
Where appropriate, we will implement contractual or other safeguards to protect personal information transferred outside South Africa.
For more information about international transfers and the countries or categories of recipients involved, please refer to our full Privacy Policy.
NECESSARY AND OPTIONAL INFORMATION
Certain personal information is necessary for us to process and fulfil your purchase, deliver your order, provide customer services or provide another service that you have requested.
If you do not provide information that is necessary for these purposes, we may not be able to process your purchase or provide the requested service.
Providing personal information for certain marketing, promotional, survey or similar activities may be optional. Where consent is required, you will be given the choice whether or not to provide your consent.
Choosing not to receive marketing communications will not affect your ability to purchase products from us or receive services that you have requested.
YOUR RIGHTS
Subject to applicable law and any relevant limitations, you may have rights in relation to your personal information, including the right to:
- request access to personal information that we hold about you;
- request the correction or deletion of personal information that is inaccurate, misleading, excessive, irrelevant or unlawfully processed;
- object to certain processing of your personal information;
- object to the processing of your personal information for direct marketing purposes;
- withdraw consent where we rely on your consent as the basis for processing;
- request information about how your personal information is being processed; and
- lodge a complaint with the Information Regulator of South Africa if you believe that your personal information has been processed unlawfully.
You may exercise your rights or make a privacy-related request by contacting our Privacy Office at:
We may need to verify your identity before processing certain requests.
THIRD-PARTY LINKS
The Altra Running South Africa Platforms may contain links to third-party websites, applications or services.
These third parties operate independently from us and may have their own privacy policies and terms of use. We are not responsible for the privacy practices, content or security of third-party websites or services that we do not control.
We recommend that you review the privacy policies of third-party websites before providing them with your personal information.
INFORMATION SECURITY
We take reasonable technical and organisational measures to protect personal information against loss, damage, unauthorised access, interference, modification, disclosure or destruction.
However, no website, electronic transmission or storage system can be guaranteed to be completely secure. Where we become aware of a security compromise involving personal information, we will take the steps required by applicable law.
LEARN MORE
This document provides a summary of our approach to privacy.
For full information about how Altra Running South Africa collects, uses, stores, shares and protects personal information, your rights under POPIA, our use of cookies and similar technologies, and how to contact us, please refer to our full Privacy Policy and Cookie Policy.